I.AM.A.I

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I.AM.AI

Year: 2025
Type: Campaign
Tools: Indesign, Illustrator
Context: University led project with intructions to design and direct a social campaign with the intention to motivate and incite community change.

Project Statement

The goals of this campaign include:

Inform, educate and raise awareness in relation to the environmental consequences of Artifical Intelligience.

Encourage discussion and action in response to how AI has changed our lives, for better and for worse.

Motivate a prioritisation of community connections and relationships, as opposed to emotional connection to AI.

Reflection

Using illustrator to design and create the vector images that would be used in the campaign was a learning experience, especially after printing drafts and being able to see how well they translated in real-life applications. Having established a vibrant, clear and impactful visual language for the campaign, I found it relatively straightfoward to apply messaging and intent across different mediums of public messages.

Role: Designer, Copywriter, Illustrator

Mockup Credits available at request.

Browse gallery for campaign originals and real-world applications.