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Front cover
Introduction and Profile - Pages 1 and 2
Chapter 'AI' - Pages 3 and 4
'AI' chapter continued - Pages 5 and 6
'AI' chapter continued - Pages 7 and 8
Chapter 'Community' - Pages 9 and 10
'Community' chapter continued - Pages 11 and 12
'Community' chapter continued - Pages 13 and 14
Chapter 'Environment' - Pages 15 and 16
'Environment' chapter continued - Pages 17 and 18
'Environment' chapter continued - Pages 19 and 20
Feedback - Pages 21 and 22
Back cover

Design Research Kit - I.AM.A.I

  • Year: 2025
  • Type: Publication/Public Survey
  • Tools: Indesign, Illustrator
  • Context: University led project with instructions to design a research kit to accompany and assist in data collection for the I.AM.A.I campaign.(Click here to view.)

Project Statement

To create a thorough and visually engaging survey publication that invites participants to reflect on their thoughts and use of AI, questioning their relationship with the tool and examining how its emergence in everyday life has impacted their experiences. The survey is designed to be clear and precise, while remaining interactive and engaging for participants to complete.

Reflection

My first draft of said DRK was handed out to classmates for feedback; which I found incredibly valuable to my design practice. Through user participation, I found that the survey questions were not engaging and lengthy. My desire for deep and complex answers, which could be used to deepen my campaign knowledge, came at the cost of feeling boresome to viewers. As such, this version was born, which I believe is as visually compelling as it is thorough.

Role: Designer, Writer







Click images to enlargen.